Music AI
AI Powered Mobile App
Music AI is a mobile application where users can recreate any voice from another character, celebrity, singer, etc.
Client
FERASET
Date
2023 - 2024
My Role
Research
Product Design
Strategic Design
Marketing Design
Problems
Inconsistent Design
Need for Clear Feedback
Balancing Creativity and Usability
Goals
Simplify the Experience
Build Transparency
Encourage Creative Exploration
Prototype
Screens
All the character images made with generative AI by FERASET product team.
Design Approach
Colors
Visual Direction
A dark theme creates a focused, studio-like environment that supports creativity. Vibrant gradients highlight primary features, making core actions clear and adding energy to the interface.
Highlight
Pro subscription areas are accented in orange, guiding attention without disrupting the overall balance.
Design Trends
These colour choices reflect current AI design trends. Dark backgrounds, bold gradients, and bright accents that convey innovation and clarity.
Typography
Modern & Clean
Capton was selected for its modern, clean, and versatile design. The typeface reinforces the innovative, user-focused nature of the application, contributing to a clear and cohesive visual identity.
Readability & Hierarchy
Its geometric yet friendly letterforms provide clarity and approachability. Capton balances professionalism with readability, making it suitable for interface elements as well as longer instructional texts.
Outcomes
User Acquisition
Subscription Rates
Research was conducted on paywalls, leading to the design of six different variations. Two paywalls were selected for A/B testing. Based on the results, the final design was chosen for implementation. After launch, the new paywall increased subscription rates by nearly 50%.
Churned Users
Pop-up designs and dedicated screens were created to re-engage churned users and encourage them to resubscribe. These designs contributed to a reduction in churn, helping retain more subscribers and strengthen overall subscription growth.
+1 Million Users
The app reached over a million users and stayed top 1 in its category for months in countries such as USA, UK, Canada, New Zealand and more.
Animations
Splash Screen Animation
Loading Animation