FundingHero
Ed-Tech Platform for Start-up Founders
FundingHero, where founders learn to fundraise.
FundingHero’s mission is to simplify the fundraising process for early stage Founders from Idea to Series A and provide them with the tools, knowledge and confidence to raise effectively.
Client
FundingHero
Date
2024
My Role
Research
UX/UI Design
Marketing Design
Problems
Inconsistent Design
Poor UX Flow
Unfamiliar AI Outcomes
Goals
Navigating Complex Workflows With Confidence
Balancing Depth & Simplicity
Low Engagement with Educational Content
Design Approach
Colour Scheme
Primary Color
Purple was chosen as the main color, reflecting the brand identity and tying closely to the logo.
Background
A white background keeps the interface clean, clear, and easy to read, providing contrast against the primary and accent colors.
Design Rationale
This colour palette balances brand recognition with usability, creating a visually cohesive and engaging experience for users.
Typography
Modern and Clean
Montserrat was chosen for its clean, modern, and versatile design.
Readability & Hierarchy
Its geometric letterforms ensure clarity, making both interface elements and longer texts easy to read.
Design Rationale
The typeface balances professionalism and approachability, supporting a clear and user-friendly experience.
User Guiding
Design Approach
A flat and simple design was chosen for FundingHero to maintain clarity, speed, and focus throughout the experience.
Gamification
Motivation
A flat and simple design was chosen for FundingHero to maintain clarity, speed, and focus throughout the experience.
Screens
